It Doesn’t Have to Sting so Bad! Most of the sales efficiency programs, software and training I deliver were born out of necessity during The Great Recession in 2009. Important advancements are often created this way, by understanding …

Real Estate Developers are Missing the Boat I read an interesting article on Paris Property Group’s blog that discussed how Americans are buying up Parisian luxury goods at an average price of more than 910,000 euros. This is …

Invest in your sales team with CRM automation and let them do what they do best. This is not a nerdy article on the intricacies of CRMs. Instead I will cover the importance of integrating a powerful CRM …

Pacific Union International Launches Next-Generation Luxury Real Estate Portal Powered by Clearview Elite SAN FRANCISCO, May 10, 2018 /PRNewswire/ — Pacific Union International today announced the launch of a new luxury development portal featuring an extraordinary array of international and domestic …

Above: the same Four Seasons Private Residences Napa Valley website uniquely represented by two different agents. Passive Income: income requiring very little effort by the recipient. Those who can generate more than one source of income without much …

Cookies Policy and Use   What are cookies? Cookies are created when your browser loads the website. The website sends information to the browser which then creates a text file. Cookies are stored on your device for various …

RNM 2.0 – Here is how you build a Referral Network Marketing Program to sell more luxury real estate Referral Network Marketing will become the top producing lead generation strategy for those selling the world’s best real estate …

Those who create truly special experiences for others deserve exceptional success for themselves. That’s our “why”. It wasn’t easy to figure out, it took several weeks of diving deep. I looked deep into my past experiences, from childhood …

As you’re brainstorming lead generation initiatives for 2018 consider something new. Referred leads are traditionally more interested and qualified and referral marketing is more targeted and cost effective. So consider building a referral network. At Clearview Elite we’re all in …

There is too much wasted time spent by the most expensive employees This is because there are so many periphery tasks in our business. Why should salespeople get stuck helping new owners pick out marble countertops? Why should …

A Perfect Match Yesterday our friends at Propertybase announced our new partnership together. We couldn’t be more pleased, Propertybase is the #1 real estate CRM and has built an amazing business. They serve more than 1,000 clients in …

The Best Time to Call Prospects Doesn’t Matter, Here’s the Recipe There are many different studies on making sales calls. When is the optimal time of day to call someone? What day of the week do you have …

Time kills all deals, especially in the world of discretionary real estate. A recurring theme on this blog is the importance of timeliness and professional lead response in luxury real estate sales. This is because it applies more …

Here is the fourth video in our Clearview Elite tutorial series – what we do for you, why we do it and how you benefit. In this video, lead generation with Clearview Elite, we’ll look at a proactive …

Here is the third video in our Clearview Elite tutorial series – what we do for you, why we do it and how you benefit. In this video, a Clearview Elite demo featuring Esperanza, I’ll walk you through …

Here is the second video in our Clearview Elite tutorial series – what we do for you, why we do it and how you benefit. In this second video, What Clearview Elite does for you, I breakdown specifically …

Well we’ve finally done it! A series of four tutorial videos on Clearview Elite – what we do for you, why we do it and how you benefit. It’s narrated by yours truly, I felt like I wasn’t …

Team Compensation Plans are the key to a team’s productivity Interdependence: the dependence of two or more people or things on each other. A team motivated to help each other and work together in an interdependent manner is …

Business owners like sharing great testimonials. Had we not had Clearview Elite in place, we would have lost sales opportunities due to a lack of sales agents to follow up with our leads. This most recent praise came …

Professionally made videos are one of the most critical elements to helping a savvy buyer realize their dream of ownership in your special place. Here are a few of my favorites from our own clients. These places are unreal, …

Some of the best real estate brands in the world understand emotional marketing Watch Martis Camp’s excellent video as an example. The disconnect comes after the emotional branding and marketing does its job and delivers a new lead. At that …

In real estate sales, there are numerous items and tasks that require a salesperson’s attention at some point during the day. Those who are most successful learn to master the prioritization game. During the day you have follow …

  If you sell luxury real estate in a second home market this article is for you! Here’s the deal, the best properties in the world are sold to high net worth investors around the world. $20M Penthouses …

This is an article from CandysDirt.com that discusses the more proactive methods that Allie Beth Allman is using to promote their $25M parcels in Highland Park, TX. Clearview Elite is a big part of this and I wanted …

For real estate brokers and agents who are charged with promoting multi-million dollar properties and developments, I’ve been promoting Facebook’s targeted advertising. Where else can you put a beautiful picture or video of your finest listings right in …

Single Property Websites We understand. You’re in the most competitive industry on the planet and it can be nauseating. Even if you’ve been in the business for years and have a loyal client following with good referral traffic, …

Digital Pre-Listing Packages Today, if a savvy homeowner searches for a leading agent to list and sell their property, they typically begin online. And the competition is brutal. The agent that delivers the most visually impressive pre-listing package and …

Your guide to connecting with the next 40 years of real estate buyers. Hint: it’s not the phone. According to Realtor.org’s 2014 home buyer study, the median age of a home buyer is 44 years old. Generationally speaking, Generation …

Here’s a blog post made up almost entirely of lists. Why lists? They’re easy to read, easy to write, save time for the reader, save time for the writer, eliminate unneeded gobbley-gook writing, get to the point, easy …

Amy Jackson Smith of Worth Properties in Nashville, TN brings us this truly special listing from the country music star Big Kenny of Big and Rich! Watch Big Kenny debut a brand new song never before heard. Then, …

LISTEN INTENTLY. Professional listening skills leads to happier customers and more referrals. Last week, I wrote about the importance of maintaining an emotional dialogue with your clients throughout the sales process. Part of this includes what is often …

Less than 25 percent of all respondents to marketing campaigns are ready to go to sales, 50 percent will need further nurturing and 25 percent may not have been an appropriate fit in the first place – those stats are …

Desmond Milvenan of Engel & Völkers, USA brings us this 6,100+ SQ FT gem in famed Barton Creek Country Club. This Clearview website* incorporates beautiful video and photography and pays special attention to the private oasis that is the backyard. Select …

Ken Jacobs, Clearview Elite and Goldeneye Media bring you this fantastic visual presentation of iconic Fernhill Estate in Mulgoa, Australia. To learn the simple steps to receive a beautiful yet affordable Clearview Elite website for your own special listing …

It’s far more fun to have productive conversations. Dialing for dollars is nauseating. Blatant sales pitch warning! I recently read a study from Marketo and Insidesales.com with very impactful statistics for the sales world.  While it is critical to understand …

At first it might seem like two websites is overkill. Why would we ever do that? The answers are in this paragraphs below. In short, one is public and the other is private. Your new private website replaces …

This is how your prospective buyers are reviewing your website today.  On their iPads on the couch after work.  No desk or computer, no paper brochure… that’s ancient history. What are these three looking at? Likely your public …

We’re just about to complete the 1st Quarter of 2015.  How are your sales going this year? What are you doing differently this year compared to 2014? If you find yourself in a rut doing the same old …

Your productivity skills are the foundational element that can determine your ultimate success as a luxury realtor. How quickly are you able to follow up? How much structure do you have set in place to respond to clients …

How many online leads are you getting from your luxury real estate marketing? Enough? Do you have a system set up to attract and convert prospects into leads and then long term clients? This informative video covers every …

I have a confession to make. I can’t stop watching episodes of the new #TomFerryShow. Tom Ferry is a pretty eccentric, always amusing, clearly highly caffeinated, real estate sales and marketing guru.  I normally don’t have time for …

  Real Estate SEO (Search Engine Optimization) can seem like a mystical science to some real estate professionals. But knowing the right keywords to use, where to use them and exactly how to improve your search engine marketing …

In addition to superior negotiation skills and a vast knowledge about your local market, an ultra successful luxury real estate agent must be tech savvy. Utilizing top of the line tech tools and creating innovative tech strategies in …

There are three often heard justifications in the real estate industry as to why someone is not adopting digital technology. These 3 critical mistakes are made not just in the real estate industry but many other major industries …

If you’ve been reading this blog for a while, then you know that technology adoption for luxury realtors is crucial for staying alive in the luxury real estate industry. But how much more successful can technology make you …

So it’s the weekend…  How do you, a highly successful realtor, recharge and get ready for the coming week? Whether your official downtime is Saturday/Sunday or sometime midweek, are you making the most of your free time? What …

Competing in the luxury real estate market requires an almost immediate adoption of emerging real estate technology.  To maximize your productivity and make efficient use of your oh so limited available time, effective tools and strategies for mobile …

Social media provides a wide spectrum of homebuyer personalities that start their property searches online. The question all realtors should be asking is: How do I reach them? How do I tailor each message to each type of …

With so much innovative real estate marketing technology, there are many new ways to contact your potential clients and provide them with the most up to date information on your properties.  Part of staying ahead of the game …

Real estate related searches on YouTube have more than doubled in the last four years. This makes YouTube the most common resource to find real estate videos, followed by brokerage websites.  Every realtor needs video in their luxury real estate …

Two weeks ago, we covered the basics of “Why You Need a Blog in Luxury Real Estate Marketing” and provided you tools and tips on how to get started. This week we are providing some tried and true …

Competition is fierce in the luxury real estate industry and the stakes are often high when losing a sale. Whether you are fighting for more luxury real estate listings or scrambling to sell more second homes in your …

Are you fully optimizing your social media networks yet this year? How often are you posting updates? When was the last time you updated your Facebook or Twitter cover photos? Your social media accounts provide massive opportunities for …

Do you have the right tools & technology set up to attract millennials, international buyers and mobile first clients this year? These are the top three home buyer trends that are on the rise in 2015. How can you make …

Have you been resisting starting a blog? The thought of blogging often intimidates many realtors.  And yet blogging is an essential part of any successful digital marketing strategy.  Blogging is a great way to create or maintain a competitive …

The biggest challenge in the real estate industry is lead generation. How do you get more clients?  Stellar marketing is the clear answer.  Real estate agents that view themselves as true marketers are the ones that will often …

How are your social media campaigns going this year? Do you have any set up? Many realtors are still intimidated by social media and struggle to create engaging posts. Some will post periodically without even having a strategy …

Have you considered how much of an impact using sales technology tools could have on your real estate marketing? It wasn’t that long ago that realtors were relying solely on print media for a listing presentation or harassing …

Starting off 2015 with a bang is essential to creating a successful year in both your professional and personal life. How do you want to approach challenges? How do you want to create opportunities? In this video, Krista …

An effective email campaign can be just as successful as a social media campaign to drive traffic to your luxury real estate website. If done right it can produce even higher engagement results. Email marketing for luxury real …

  Inman just posted their Top 10 Real Estate Technology Insights for 2015. I think this is a great indicator of how luxury real estate technology is becoming the standard for increasing sales in the real estate industry. …

If done correctly, Twitter can be a very powerful tool for real estate professionals. It is a great way to build personal relationships beyond just selling your luxury real estate properties. Creating valuable content to distribute through your social …

With the rise of online generated leads, one of the challenges in luxury real estate sales today is creating a personal relationship and converting online prospects into long term clients. By leveraging an effective sales process and implementing …

2014 was an unbelievable year for real estate technology. As the digital revolution starts to pick up speed in the real estate industry, a plethora of high tech startups have stepped forward to help with more effective and …

As the holidays are rapidly approaching, it is a great time to reconnect with your current clients and potential leads. Have you sent out a holiday newsletter yet? Or a year end thank you for your business? It’s …

As we’re gearing up for 2015, now is a great time to get motivated and set up daily systems that will help you reach your true potential as a successful Luxury Real Estate Agent. Buffini and Co. has …

Here at Clearview Elite, we are working on our 2015 marketing plan, setting new goals, evaluating what worked and what didn’t in 2014. The holiday downtime is a great time to refocus your intentions and reinvigorate your purpose …

In this week’s real estate sales and technology news we look at the 4 Characteristics that Put the “Luxury in Today’s Luxury Real Estate Market, 55 Business Sites to Maximize Your Online Referrals, Digital Basics Every Real Estate …

In this week’s real estate sales and technology news we look at 3D Interactive Technology for Luxury Real Estate Developers, How Net Neutrality Will Affect You in the Real Estate Industry, 3 Tips to Convert Your Prospects into …

In this week’s real estate sales and technology news we look at What Luxury Real Estate Sellers Look for in a Realtor, How to Create the a Fail Proof Luxury Real Estate Marketing Plan for 2015, Claiming your …

In this week’s real estate sales and technology news we look at Connecting Opportunities with the Match.com for Real Estate, New iOS 8 & Mac Features for Real Estate Agents, a Virtual Tool that Increases Engagement with Luxury Real …

In this week’s real estate sales and technology news we look at How to be the most productive Real Estate Agent on your block in 5 easy steps, 5 Mistakes for Real Estate Technology Selection & Strategy, The …

In this week’s Real Estate Sales and Technology news, we look at Housing Market Predictions for 2015 and Beyond, the 4 Healthiest Real Estate Markets, the Luxury Real Estate Fire, and the Latest Statistics for Facebook Ads for Real …

In this week’s Real Estate Sales and Technology news, we look at the Latest Housing Market Report, How to Attract International Buyers in Luxury Real Estate, The Real Power Behind Hyperlapse for Real Estate Agents, Target Marketing in …

The creation of a successful Lead Management system is crucial to closing consistent sales and nurturing long term relationships that may bear fruit long into the future. Strangely this is often overlooked in the real estate industry. Ask …

In this week’s Real Estate Sales and Technology news, we look at New Technology for Luxury Real Estate Developers, How Google will rank .Realtor domains in October, How your Brokerage can go Viral like the ALS Ice Bucket …

In this week’s Real Estate Sales and Technology news, we look at Real Estate Marketing ROI with Zulia, Millennials the Most Overlooked Real Estate Market, 3 Outside the Box Actionable Marketing Ideas for Realtors, and 59 Free Twitter …

In this week’s Real Estate Sales and Technology news, we look at Real Estate Tech Media Mergers, How to Survive in the Age of Real Estate Listing Portals, Funding for Real Estate Technology Startups,  How to Create a …

 In this week’s Real Estate Sales and Technology news, we look at Zillow’s $3.5 billion Real Estate Technology Checkmate, Real Estate Referral Technology, How Real Estate Agents Lose Clients, and How to Build a Personal Brand for Real …

In this week’s Real Estate Sales and Technology news, we look at how Realogy shows us the value of Real Estate Technology, Zillow’s position in Real Estate tech world,  the evolutionary process of Real Estate Technology, and how …

In this week’s Real Estate Sales Technology news we look at Faster Real Estate Closing Times with New Tech Startups, Innovative Luxury Real Estate Marketing Strategies, Real Estate Marketing Secrets for 2015,  Facebook Lead Generation for Real Estate …

In this week’s Real Estate Sales and Technology news we cover the just launched Neighborhood Pricing Tool for Realtors, Pocket Listings Technology Trends, the future of Social Media for Real Estate in the Home Buying Process and Advertising …

In this week’s Real Estate Sales and Technology news we cover the 2014 Realtor Technology Trends Survey, Mobile Technology Web Traffic for Real Estate, Real Estate Marketing Automation and Real Estate Lead Generation Techniques.

  In this week’s Real Estate Sales and Technology news we cover the Zillow “Coming Soon” Pre-Marketing Debate, a new threat to the Real Estate Industry, 8 Great Real Estate Fears and Relationship Building through Multi-Channel Marketing for …

 Photo Courtesy of Mark Turnauckas from Flickr Can we say it yet? The. End. I think we’ve all been waiting for the end of QR Codes for Real Estate. QR Codes (Quick Response Codes) are the matrix barcodes …

In this week’s real estate sales and technology news we cover the effects of low mortgage rates on real estate agents, top tools for organization, micro-location marketing for real estate and how to calculate real estate commissions on …

In last week’s post, we discussed the NAR’s report about the member realtor income increase, almost 10% higher than last year. While many of you reading this may be seasoned veterans of the real estate industry, some of …

In this week’s real estate sales technology news we cover the latest trends in the Wall Street to Real Estate movement, Competitive Video Marketing with Social Media, Real Estate Lead Management, & Planning for Real Estate Investors.

The National Association of Realtors says that according to their 2014 NAR Member Profile, the median realtor income of National Association of Realtor members is $47,700 up almost 10% higher than last year. Read on for more technology …

Last week, we introduced Trending Tuesdays to all of you real estate sales technology news aficionados. This week we’ll cover the latest trends in cash buying real estate sales, the tiny home alternative movement, online real estate auctions …

Tom Corley, Author ofRich Habits: The Key to Success & a Happy Future I read a great article on Business Insider that reviewed Tom Corley’s 10 ways in which rich people think differently. I couldn’t help but think …

At Clearview Elite our goal is to bring you up to date on the latest trends in Real Estate Sales Technology. Is your inbox overloaded with unread newsletters on the latest, greatest news, software, techniques, and productivity tips? …

This large but very impressive infographic is provided by our friends at Invoca. We’ve been preaching this kind of thing for years, but they’ve done a far better job at laying it all out. If you are in …

How many times have you created a beautiful to-do list for the day then some unexpected thing comes up and throws you off task? At the end of the day you’re left wondering where it went and what …

I’m so glad I listened to this Slideshare presentation on “How Not To Use LinkedIn”

The Great Dallas Cowboy Football coach Tom Landry once said, “Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.” The notion that achieving a …

Michael Hyatt is a master blogger. One of the reasons he does so well is because he blogs about engaging material and you learn something new from him just about every blog read. If you are not familiar …

To catch upon Part One first, simply click here. Please note, this article is written for those in the second home real estate business, specifically the fractional and upscale private residence club industry. However, it applies just the …

I will now review a topic that is seriously deserving of some blog time, the dissemination of information (or lack there of) to the potential real estate buyer in the earlier stages of the real estate sales process. …

How Many Times do I Follow Up? One of those age-old questions that is always a topic of discussion and various different viewpoints is this: once someone requests information, how many times should I attempt to follow up, …

Albert E.N. Gray wrote a landmark paper in 1940 called The Common Denominator of Success. It’s addressed to the insurance world but applies to everyone in virtually every walk of life & especially for success in real estate. …

So much is based on your mood. Did you ever notice that when you’re in a good mood things seem simpler? You feel more confident, and projects seem attainable. But what is so difficult sometimes is to find …

Meet Mr. Vic Tim: Hello and thank you for allowing me to chime in from time to time on this blog. For my first entry I just wanted to let you know that I’m not a big fan …

Let’s pretend you get a new lead this afternoon. How long does it take you to pick up the phone and call them? A few hours? A day or so? Maybe a few days? Do you simply send …

Yet another article this week in the Wall Street Journal about looming global economic recession number two. To quote the IMF’s World Economic Outlook report, “Risks for a serious global slowdown are alarmingly high.”

I am a big fan of TED, in fact I think the TED app on the iPhone is a phenomenal one. If you’re in real estate sales, you often need that break (usually around 3:00 in the afternoon) …