At Clearview Elite our goal is to bring you up to date on the latest trends in Real Estate Sales Technology. Is your inbox overloaded with unread newsletters on the latest, greatest news, software, techniques, and productivity tips? We’re here to make your life a little easier. Say hello to Clearview Elite’s Trending Tuesdays where we cover what’s hot and what’s not in the ever expanding sales technology industry.
Stop by each Tuesday (or register to the right and receive Trending Tuesday emails to your inbox every week) to catch up on all the cutting edge real estate technology news for your sales team, brokerage and clients. So grab another cup of coffee and check out what’s been trending this week in the wild frontier of real estate sales and technology.
Home prices hitting record high leaving sellers more than confident
What we’ve all been waiting for, or is it? According to Zillow, at least 1000 local housing markets have hit all-time price highs. Mortgage giant Fannie Mae surveyed 1,000 homeowners, finding that 69% percent of homeowners said it is a good time to buy a house. With April’s upbeat jobs report, concern about unemployment has been at a record low so this is consistent with the optimistic pricing view. This is giving many sellers the luxury to price their homes high as they are now willing to wait if it doesn’t sell, according to Redfin. Read more here. Or watch the CNBC Nightly Business Report below:
The investment industry is finally catching on to big data predictive technology
While Clearview Elite can already tell you in real time exactly when your prospects are viewing your sales package, it looks like even the investment industry is catching on to the importance of knowing who, when and how their prospects respond to a sales pitch. With predictive technology software & some big data analysis, some even in the investment industry are testing when the optimal times are to call prospects, find leads and automate email. Read more here.
NAR releases 2014 Real Estate Generational Trends Report & tells us what really closes a deal
The folks over at Inman are reporting that For Sale/ Open House Signs close more deals than email, websites, social media, or search engine optimizations based on the latest National Association of Realtors’ 2014 Home Buyer and Seller Real Estate Generational Trends Report. However when you check out the the original report highlights on the NAR site, you’ll see some interesting facts:
- Generation Y comprises the largest share of home buyers at 31 percent.
- Generation Y has the largest share of first-time buyers at 76 percent.
- Among all generations of home buyers the first step in the home buying process is looking online for properties for sale. Gen Y is most likely among generations to also look online for information about the home buying process.
- More than half of Gen Y and Gen X buyers used a mobile device during their home search. Among those who did, 26 percent of Gen Y and 22 percent of Gen X found the home they ultimately purchased via a mobile device.
While nothing can compare to personal one on one contact between a buyer & seller, the largest share of home buyers initially start their home search online. And with speed of technological advances, the next real estate generation can only increase these statistics. As with all good marketing, consistent messaging through all channels will successfully close a deal. You can read the Inman interpretation here and the original NAR 2014 report here.
Top 5 Housing Trends for 2014
In 2013, we first started to see the light at the end of the tunnel for our once struggling housing market. While we are not quite there yet, there are predictions abound for 2014 being the year of the bounce back. Many are predicting that housing prices will (and already are) rising, mortgage rates will increase and more inventory will become available. According to Forbes, “New construction and rising prices should bring more homes, both new and old, on to the market in 2014.” And MSN Real Estate stated that in an attempt to over correct for extremely low prices during the housing crisis, many cities experienced double-digit increases for home prices. Read more trends for 2014 here.
Clearview’s Tuesday Tech Tip: Feedly – Read more, know more.
It’s been almost a year since the tragic death of Google Reader. Since then I have been relying on Google News Alerts, which frankly has left a gaping hole in my content curator heart. To help with the Team #GoogleReader grieving process, someone finally introduced me to Feedly. Behold, the newly crowned king of all RSS feeders. Feedly helps you to organize, read and share intuitively, relevant content in a magazine style format for your industry. Feedly’s development team has emphasized design and functionality thus providing a more dynamic and engaging experience far beyond any subconscious expectations I may have been carrying for Google Reader’s capabilities. Check out Feedly here. Let us know if you’ve found any other time saving tools that are keeping you above the waves in the tech tool tsunami.