Photo Courtesy of Mark Turnauckas from Flickr
Can we say it yet? The. End. I think we’ve all been waiting for the end of QR Codes for Real Estate. QR Codes (Quick Response Codes) are the matrix barcodes that can be read by QR barcode readers which people can install on their smartphones. A marketing movement to bridge offline and online marketing. Basically a hyperlink in real life. QR Codes quickly caught on as the next big thing for those in the technical know. The only problem is that the excitement never quite left the exclusive techy world to win over the public, let alone real estate technology aficionados.
In a recent article by Hubspot entitled “#FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind” writer Lindsay Kolowich suggests the days of QR Codes are over. Swebank has already abandoned ship by killing off its QR code-based mobile payments service, Bart, after failing to sign up enough retailers and consumers. And Finextra, an information source for the worldwide financial technology community, has also reported QR codes are at a dead-end. So I think it’s definitely time to bypass the QR Code fad and focus on more proven tools that convert leads to sales.
If your still not sold, check out this hysterical video below from Scott Stratten, President of UnMarketing. He makes some amusing and very true points about the misuse of the QR Code as the keynote speaker at a National Arts Marketing Conference.