This is an article from CandysDirt.com that discusses the more proactive methods that Allie Beth Allman is using to promote their $25M parcels in Highland Park, TX. Clearview Elite is a big part of this and I wanted everyone to understand what we’re doing here… helping the world’s top agents sell ultra luxe real estate. Here’s the article:
A New Gatekeeper: Why Allie Beth Allman’s “Gates of Highland Park” Video is Important
Juli Harrison and Stephen White at Allie Beth Allman are marketing one (or actually, two) of the most expensive properties in Highland Park, and, for that matter, all of Dallas: 4311 and 4321 Lakeside Drive. Dallas dirt doesn’t get much pricier than this.
The two lots are being sold together, or separately. List price is $12,500,000 each or $25,000,000 for the both. These lots have an incredible history in Old Highland Park, as they sit at the very entrance to one of the country’s most upscale communities as you first enter from Dallas.
The lots have been available for a number of years, and Juli herself has been trying to trade them since 2010. Listing price started at $15,100,000 for one 1.17 acre lot back in 2010, $16,225,000 for the other. Pricing may have been a little aggressive for 2010. That was like $31 million for 2.34 acres at the gateway to Old Highland Park. But there is just no other dirt that compares.
Today, the duo released a beautiful new video marketing the property in a very unique way.
If you are selling a very high end property, you constantly wonder: is there any NEW real estate thing in the universe my agents or I can do to help move this dirt? 4321 Lakeside has been in MLS, advertised in almost every print pub in town (fat lot of good that has done), the Wall Street Journal, Zillow, the usual suspects. All bases have not only been covered, they have been saturated. Drenched. Drowned. So what now?
Enter Eric Pierce. I met Eric several years ago because he worked for Peter Kempf International, where he still consults today.
Continue on CandysDirt.com