Social media provides a wide spectrum of homebuyer personalities that start their property searches online. The question all realtors should be asking is: How do I reach them? How do I tailor each message to each type of user? Engagement rates vary depending on the identity of the social media user so varying types of content messages should be used to attract all types of home buyers. Read on to discover 7 Types of Social Media Fans then watch this informative video by Michael Hyatt on How to Grow Your Social Media Following with 10 Different Kinds of Posts. By the end of this post, you’ll have plenty of information to implement a social media content strategy and grow a diverse following of social media users looking to buy more luxury real estate.
“Who’s killing it in social media in the real estate space?” –Michael Hyatt
The amazing “Platform Guy” Michael Hyatt has a great post on the 10 Types of Social Media Updates You Should Be Using. Watch this video to learn more about how to grow your following by diversifying your posts.
Here are my top 3 favorite types of social media posts in Michael’s list:
1. Share a resource. It’s a big world out there. And we often have information that someone might need that we don’t even realize is valuable. Consider sharing a news item, video, blog post, software tool or product. What item can you not live without that others may not know of yet?
2. Report what you are doing now. This is a great way to humanize you and create a connection with followers. Share it with a photo and link to make it 3D.
3. Ask a question. Crowdsourcing is a great way to do research. Whether it’s to solve a technical problem or get feedback on your new branding look, asking a question on social media is an easy & zero cost way to get immediate information from your target market.
To read the rest of the 10 Types of Social Media Updates check out Michael Hyatt’s original list here.
Bigshot Inbound has created this infographic to help you understand what type of fans you have and more importantly, how to connect with each of them. Social media users consist of more than just brand cheerleaders and trolls. Use the challenges of each social user to help focus your content in your social media posts and attract more social media users for luxury real estate.
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