Two weeks ago, we covered the basics of “Why You Need a Blog in Luxury Real Estate Marketing” and provided you tools and tips on how to get started. This week we are providing some tried and true content marketing strategies to help drive more traffic to your luxury real estate website. Watch these videos for more inspiration in your content creation and in planning which technological areas to adopt first. These points will allow you to seamlessly create or add to any digital marketing plan & help draw in more new clients this year than you’ve ever had.
How to Use Content Marketing to Drive More Traffic to Your Luxury Real Estate Website
As you can see in this video from HouseHunt.com, there are many different ways to get your content out there and increase your luxury real estate home sales. Your blog is the foundational piece.
- Write about your local community.
- Include photos, keywords and external links.
- Use videos to utilize YouTube optimization in Google searches.
- Share your content to all of your social media channels.
- Take it one step further and start responding to people’s real estate questions other sites like Yahoo Answers, Redditt & Quora.
Real Estate Marketing Strategies With Social Media Marketing Stats
Need more incentives? Check out the video above from Realtor Solutions to see just how much the digital revolution is changing the landscape of selling in the luxury real estate industry.
“Almost overnight, the internet’s gone from a technical wonder to a business must.” – Bill Schrader
Here are some significant points to consider espeically with incorporating video into your content marketing strategies this year:
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Having video on the landing page of your website makes it 53% more likely to show up on page 1 of Google.
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The average user spends 88% more time on a website with video
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68% of viewers share video
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340,000 years of online video are watched each day.
How many of these content marketing strategies have you already implemented in you luxury real estate marketing plan this year? How much technology have you adopted in your luxury real estate marketing to meet the digital demand of your clients?
“It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” – Charles Darwin
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